Don’t get me wrong, I love geeks. But in software’s kingdoms, it can sometimes be a chore to switch them from talking ‘product features’ to communicating ‘consumer benefits.’ Parallels understood it was time.
With their #1-selling Desktop for Mac product continually leading the pack, the feature list had worked just fine. But with increasing competition, the company needed a consumer-friendly voice to explain why their products rocked. I’m glad I could be of help.
