Silverfox

business site + animated story

This is the third version of the Silverfox brand identity site that I’ve had the pleasure to work on over the years—and I’m very proud to see how the company has distilled its essence and its differentiation as visual storytellers.

I believe in everything I wrote for this site, because it’s how I work, too. Helping businesses to begin with their audience, not overload messages, build a story with a structure, and create imagery that’s got “stickiness” so they remember your message once you’re out of sight.

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