Windows Marketplace

Digital Locker—contest + website

Did you see that giant dragon in the lunch room? Get your free ice cream outside at lunch today? Got your t-shirt yet? I have and I am now Queen of Azeroth!

To promote Windows Marketplace’s new Digital Locker, Microsoft hired our team at Lionfish to raise internal awareness, create buzz and drive site traffic. Enter the world of Azeroth—an intriguing scavenger hunt contest with larger-than-life gaming characters and hidden clues that challenged employees to solve riddles, learning about the product in the process.

  • Digital Locker
  • Digital Locker