Sony

product showcases

It was a pleasure working with the talented interactive designers at ZAAZ to create a series of product showcases. We extended Sony’s brand voice from TV and print ads to the web, giving shoppers a place to explore the latest digital cameras, TVs, video cameras, and audio products.

With so many cutting-edge features, the challenge was to interview product engineers on-site and work with Sony marketing groups to explain still-in-development technology. We used video, images, 3D tours and side-by-side comparisons to demo products “in action” online.

  • Sony
  • Sony
  • Sony
  • Sony