Mactopia

site redesign + global product launch

Everyone knows that Mac and Windows have two different voices, cultures, and customer bases. So, it was fun for me to work with the Microsoft for Mac team to implement a brand new voice for the Mactopia site redesign and the online launch of Office for Mac.

After completing the first global use of the brand voice online, I also scripted an animated point-of-purchase video and outlined the website’s information architecture. Collaborating with the design team, I helped created a series of previews to build pre-release buzz.

  • Mactopia
  • Mactopia
  • Mactopia
  • Mactopia
  • Mactopia