Computer Associates

new Logo—global communiqué

The first workday of the New Year, CA wanted to announce a new brand identity to employees worldwide in a special way. So, I scripted and produced an entertaining 2-minute Flash cartoon that employees accessed on the corporate network via an email message link.

In the animation, the "old" logo is called into an audition where a director requests a variety of inspired character performances. The eager logo morphs itself into an army of various characters before the director decides on the "new and improved" logo.

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